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From the desk of Justin Lane

Thoughts on design,
business, and the web.

Practical advice for small business owners. No fluff, no jargon. Just what we've learned building sites and shooting content in Central Illinois.

Web Design
Squarespace vs. a Custom Website: What Does Your Business Actually Need?
We build custom sites for a living, so you'd expect us to trash the DIY builders. We won't, because sometimes they're enough. Here's the honest version of when they are and when they quietly cost you customers.
August 2026
Web Design
How Much Does a Website Cost in 2026? (Honest Answer)
The range is $0 to $50,000 and that's not a joke. Here's what actually determines the price and what to watch out for when shopping for a web designer.
June 2026
Photography
Why Bad Photos Are Killing Your Website (And What to Do About It)
After eight years of commercial photography and building websites for local businesses, we can tell you the #1 thing that separates a site that converts from one that doesn't. It's not the design.
Coming Soon
Web Design
WordPress vs. Custom Coded Website: Which One Does Your Business Actually Need?
We're going to give you the honest answer, not the one that benefits us most. Sometimes WordPress is the right call. Here's how to know which one fits your situation.
Coming Soon