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From the desk of Justin Lane

Thoughts on design,
business, and the web.

Practical advice for small business owners — no fluff, no jargon. Just what I've learned building sites and shooting content in Central Illinois.

How Much Does a Website Cost in 2025? (Honest Answer)

The range is $0 to $50,000 and that's not a joke. Here's what actually determines the price — and what to watch out for when shopping for a web designer.

Why Bad Photos Are Killing Your Website (And What to Do About It)

After eight years of commercial photography and building websites for local businesses, I can tell you the #1 thing that separates a site that converts from one that doesn't — and it's not the design.

WordPress vs. Custom-Coded Website: Which One Does Your Business Actually Need?

I'm going to give you the honest answer — not the one that benefits me most. Sometimes WordPress is the right call. Here's how to know which one fits your situation.