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From the desk of Justin Lane

Thoughts on design,
business, and the web.

Practical advice for small business owners. No fluff, no jargon. Just what we've learned building sites and shooting content in Central Illinois.

How Much Does a Website Cost in 2025? (Honest Answer)

The range is $0 to $50,000 and that's not a joke. Here's what actually determines the price and what to watch out for when shopping for a web designer.

Why Bad Photos Are Killing Your Website (And What to Do About It)

After eight years of commercial photography and building websites for local businesses, we can tell you the #1 thing that separates a site that converts from one that doesn't. It's not the design.

WordPress vs. Custom Coded Website: Which One Does Your Business Actually Need?

We're going to give you the honest answer, not the one that benefits us most. Sometimes WordPress is the right call. Here's how to know which one fits your situation.